The Future of Retail | Holiday Shopping Trends & Practical Campaign Advice for SMB Retailers

The audio companion to the hit web series, The Download by Microsoft Advertising, returns with a new host and format. Jacob Rice leads you through the latest - and future - trends retailers should take note of. Beginning with this episode, there are 3 new segments:

• Vertical View that looks at macro industry trends
• Clickstream which provides the latest data trends and practical campaign advice from experts
• Tool Tips that offer the best ad solutions and products for advertisers

In this episode, you'll hear from Microsoft Advertising Retail Strategist, Yaa Achiaw, who will provide the future direction of the retail experience and what customers expect in Vertical View. Next, Logical Position's SMB experts, Nick Zatta and Matt Goff, offer some practical advice for retail advertisers about the upcoming holiday shopping season on Clickstream. Finally, Jacob Rice will showcase the best ad products and solutions to use for the holiday shopping season.

Check out our guests LinkedIn profiles to learn more about them:

• Yaa Achiaw
• Nick Zatta
• Matt Goff
• Logical Position